Added on: 14th July, 2015 by Sarah_14113
A WINDOW display was brought to life at the Airedale Shopping Centre this weekend as the Trespass store celebrated its first birthday with a festival.
The outdoor and sports shop marked its 12 months in the Keighley mall with music, balloons and discounts alongside a living tableau created by staff in the window.
Two employees staged their own festival scene in a corner display area and passers-by were intrigued by the moving mannequins with their tents, wellies, barbecue and guitar.
One shopper who did a double take at the summer scene, featuring Trespass assistants Gina Walsh and Charlie Green, was 21-year-old Samantha Pemberton.
She said: “What they’ve done is totally awesome. The music they’ve got on is really good and the girl was just doing the hula hoop and she was amazing.
“It looks really ace and it’s a really good idea. It is by far the most interesting window display and it really draws you into the shop.”
As a new mum, Samantha, from Aireworth Road, Keighley, hasn’t got any festivals planned this year and enjoyed the Trespass vibe instead as well as the special offers in store too.
“I don’t usually come in here,” she added. “But now that I have I’ll probably buy something - I won’t be able to help myself.”
The idea was the brainchild of Trespass store manager Ella Carr, who has worked at the Airedale shop for ten months and wanted to have some fun for the birthday celebrations.
She said: “I’m really in to the visual merchandising side of things and thought it would be good to do something a bit different that would make people stop and notice.
“I’ve not seen it done before but found a few similar ideas on the internet. We’re quite a young team so setting up a family camping scene wouldn’t have worked as well and the summer festivals are the thing at the moment so it’s perfect.
“I managed to coax Gina and Charlie to be in the window and people’s reactions so far have been great.
“Gina’s got her selfie stick with her too so we tweeted some live ‘festival’ shots over the weekend. It’s just to create a bit of interest and have a bit of fun for the birthday celebration.”
Shoppers seem to appreciate the unusual window display, with many stopping to watch Gina and Charlie, said Airedale Centre manager Steve Seymour.
“This was a great idea by Ella, and has been a great talking point. This is the perfect time of year, as many people are stocking up with outdoor items ready for the summer holidays and the festival season.
“I can’t believe it’s been a year since Trespass opened its new store at the Airedale Centre. The store has been very popular with shoppers and has helped to widen the range we have to offer visitors.”
Trespass staff member Sean Scully was working on the shop floor rather than in the window but thought the display looked good and the overall effect was great.
The 19-year-old said: “It’s a good idea and we’ve been busier than usual so it must be working - loads of people are stopping to look.”
Another Airedale shopper who did just that was 20-year-old Connor Madden, in town with his friend Henry Harkin, to stock up on kit for Liverpool’s Creamfields festival in August.
Connor, from Braithwaite, said: “It looks good and makes you stop and take notice. There’s quite a young vibe here today so we’ll probably buy something.”
Henry, 18, from Denholme added: “We need a tent, sleeping bags, everything really so we were coming here anyway. We could see the window display from outside the store and I didn’t realise it was real people at first so it was a bit of a shock when they moved.
“It definitely stops people from walking past and makes them come and have a look,” he added.
Trespass manager Ella, aged 25, lives in Riddlesden with her partner and two-year-old daughter and worked at The Officers’ Club in the Airedale for four years prior to joining the outdoor equipment company.
It was there that she first became interested in visual merchandising having also spent a brief time with M&S, after leaving Ilkley Grammar School.
She said: “Hopefully people will stop and look, and then see the information on the other events we have on. There is 20 per cent across everything in store for the weekend, a DJ, the Trespass mascot Tony the Bear in store and a great party atmosphere.”
Airedale Shopping Centre is home to more than 80 stores, from fashion, health and beauty to services and food and drink, free WiFi and has 425 parking spaces More details at www.airedaleshoppingcentre.co.uk.